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REVIEW CONTACTS JOURNAL CRM LICENSE

This work is licensed under a Creative Commons Attribution 4.0 International License Marketing and Management of Innovations, 2, 286-297. The role of CRM Fog computing on innovation and customer service quality: an empirical study. Keywords: CRM fog computing, entrepreneurial, innovation, service quality, customer experience.Ĭite as: Aljawarneh, N. The authors conclude that CRM Fog computing improves the e-commerce of any organization or community that adopts its concept and applies it in all areas. It enhances services to customers due to its easy to access nature and as well. The implementation of CRM Fog computing and entrepreneurial aids the organisation’s productivity because it enhances the product and services offered by several organizations that adopts it concept. Therefore, entrepreneurship and innovation are dynamic and holistic processes that are not confined to the initial stage of a new venture. The authors state that entrepreneurship uses innovation to expand business scope and boost growth. Entrepreneurship and innovation are increasingly an indispensable portion of organizations nationally, regionally and globally, and considered as powerful tool for revenue streams. Implications for CRM fog computing and practice are entrepreneurial, innovation and service quality are discussed. The researchers recommend to build enthusiasm for creating fog CRM mist processing as a result of its job in client administrations improvement: to increase using the information provided by CRM system in decision making to consider services quality more as it affects sales volume positively to consider customer’s feedback, listen to their opinions about the services provided to enhance performance. The predictive model of CRM fog computing and entrepreneurial, innovation and service quality was significant impact. Multiple linear regression and One-Way ANOVA analyses were used to examine the data. The study contained the findings of questionnaire of 325 respondents (male and female employees). The authors employed a quantitative approach to identify the level of Appling of CRM fog computing in the company. The study aimed to identifying the involvement of CRM fog computing on entrepreneurial, innovation and service quality in the Jordanian telecom company.

CRM fog computing and entrepreneurial, innovation and service quality has been identified as an important driving forces for job growth.

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